Mobile barcode specialist NeoMedia has produced a whitepaper entitled: 2D Mobile Barcodes – A Definitive Guide. The study looks at the options open to brands looking to use mobile barcode technology in their marketing campaigns.
It kicks off with an introduction to 2D barcodes, looking at the various types available, including QR Codes, Data Matrix codes, and direct and indirect codes, highlighting the advantage of the more sophisticated and versatile indirect codes. There’s also a section on standards and best practices, plus a Glossary.
The whitepaper is available as a free download from the Neomedia website, or to make it even easier, you can download it from the link below. 
