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Guest Column

Cannes Can
As the Cannes Lions Festival kicks off this weekend, James Connelly, co-founder and MD at Fetch, explains why every mobile marketer should be considering the event
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Nomophobia – the fear of being without technology

 

Two-thirds of the US population suffers from Nomophobia – no-mobile-phone-phobia -according to a drug and alcohol centre in California that treats 'the fear of losing or being without your mobile phone'. 

The Morningside Recovery Centre says it is seeing increasing numbers of patients, up 13 per cent from around two years ago, and has set up a recovery group similar to those needed for people addicted to harmful substances.

 

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