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Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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NQ Mobile Launches Mobile Vault for iPhone

Mobile internet service provider NQ Mobile has launched NQ Mobile Vault for iPhone. It's a privacy application that it had originally released for Android earlier this year.

Features include the Vault Camera, which gives the option of saving photos and videos into a vault, and SecureCam, which activates a hidden login panel for private picture-taking. Other features include Private Album, with password protection, and Break-In Attempts Monitor, which photographs anyone who enters a wrong Vault password.

“Our smartphones have become portable picture frames that we put into the hands of our friends, family members and colleagues every day,” says NQ Mobile CPO, Gavin Kim. “To date, it’s been an all or nothing proposition – either you choose to share your phone and expose all your content or you keep it to yourself. NQ Mobile Vault offers the best of both worlds, allowing consumers the ability to create two distinct albums on their iPhones – one for openly sharing and another, more private album, that is kept safely behind a password.”

 

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