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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Partner Professional Site Gets Mobile-Optimised

US-based IT, finance and healthcare staffing agency Partner Professional has launched a mobile and tablet optimised site for its clients and candidates.

The initiative follows research showing that 25 per cent of Partner’s candidates were accessing the website through a mobile device. Through the optimised site, Partner hopes to be able to increase site traffic and reach a wider audience.

“We made the optimisation of our website a priority in 2012 to better serve our customers," says Ben Dolan, VP of marketing. "We are excited to be part of the 3 per cent of mobile-adaptable sites and look forward to being able to extend our reach and accessibility for our customers and clients.”

 

 

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