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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Phonitive Bags €400,000 Funding for Interactive Ads

Phonitive has received a €400,000 angel investment to develop and commercialise its Touchalize interactive video ads, as well as support R&D on future products and hire more staff. This first round funding came from Toulouse-based seed investors, Capitole Angels and DP Invest.

Touchalize enables smartphone and tablet users to change elements of and add their own content to mobile advertising, mobile games and other mobile media.
The France-based company will be recruiting to its development, marketing and sales teams.

Phonitive will be exhibiting at Mobile World Congress next month.

 

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