Precision Health Media and Partners Launch CMM
Precision Health Media, an agency that helps link advertisers with health audiences, has partnered with AdTheorent, Ubiqi Health, xAd and several other health apps and mobile ad networks to create Condition Match Mobile (CMM).
CMM helps health advertisers locate specific mobile audiences through various channels. Using this information, users can identify the best placements for particular advertisements on health apps and other mobile locations.
“Mobile health is exploding in many ways. Health apps have soared in popularity to track general fitness in addition to actual medical data for review with a doctor,” says Bill Jennings, CEO of Precision Health Media. “Advertisers have followed to reach consumers and patients on the go. We are also seeing local health brands like hospitals and clinics using mobile increasingly to reach patients in their DMAs. Precision Health is offering pharma and other brands a range of opportunities to maximize this growing channel.”