Rovio and Madhouse Explore Mobile Marketing in China

Angry Birds creator Rovio has joined forces with Chinese mobile advertising network Madhouse in order to focus its mobile marketing efforts in China.

The companies believe that the interest in mobile games will bring added awareness to mobile advertising amongst consumers and advertisers in China.

“We have always revered our co-operation with Rovio,” said Joshua Maa, founder and CEO of Madhouse. “Since joining our SmartMad Ad Network last July, Angry Birds has continued to experience an excellent mobile advertising effect; gaining favor and recognition among mainstream brand advertisers. With the introduction of the new game Angry Birds Star Wars, we believe mobile games are bound to lead a new wave of awareness in mobile advertising.”