Sainsbury's Augments Its Magazine

Sainsbury’s is bringing AR to the October issue of its paid magazine, using technology from Aurasma.

The interactive issue, produced by marketing agency Seven, features AR-enabled editorial pages and ads, from brands including John West.

The editorial content on offer includes a split-screen video cover, a video introduction from the editor, and how-to cookery videos. Alongside video content, AR-enabled ads lead users to the relevant product page on Sainsbury's online store or branded Facebook pages.

“We are delighted to be working with Sainsbury’s magazine and their advertisers,” says Matt Mills, head of partnerships at Aurasma. “The magazine is the UK’s most widely read monthly paid-for title, and millions of people turn to it each month for ideas and inspiration. Sainsbury’s agency Seven immediately understood the potential for Aurasma and have used our platform to provide an experience that keeps readers engaged for even longer.”