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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Solavei Links Social Networking with Mobile Service on T-Mobile’s 4G Network

Social networking and commerce platform Solavei has partnered with T-Mobile as a mobile virtual network operator (MVNO), using T-Mobile’s 4G network to provide a contract-free mobile service that offers members money back for every person they get to sign up for the service.

Members can receive $20 per month for every three mobile-service members that they or someone in their network add to Solavei. Currently, the service is being offered at $49/month and includes unlimited voice, text and data abilities. Once signed up, users join Solavei’s integrated social networking platform and refer friends to earn money back.

“We are going to make a difference in people’s lives by shifting billions of dollars from traditional mass-media advertising into the greatest advertising vehicle today – people,” says Ryan Wuerch, CEO and founder of Solavei. “Solavei is the first company to create an economic linkage between mobile service, social commerce and social-networking technology. We give people the opportunity to earn income by using and promoting the services they are already consuming each and every day.”

 

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