Splendia Partners with Fotopedia for iPad Ads
Luxury online hotel booking company Splendia has teamed up with app publisher Fotopedia - which also has its own ad platform - for a partnership which will bring Splendia ads to Fotopedia's iOS portfolio, which has a global audience of 12m people across 12 apps.
“We are excited to collaborate with Fotopedia as we continue to grow internationally,” said Guillaume Rostand, director of worldwide marketing at Splendia. “The environment that Fotopedia has created with its apps is nothing short of spectacular. They do a great job of getting people to dream about travel. We help people make their dream vacation a reality, with a careful selection of the most exquisite luxury and character hotels at unbeatable prices, and with the highest quality of service.”
Since it was launched in June, Fotopedia has delivered ad campaigns for 15 brands including Expedia, Flipboard and National Geographic. The ad platform lets brands target people by country, language, device, and user interests - and, because of its niche audiences and interactive advertising, Fotopedia says its ads have an average CTR of 3.5 per cent, up to a high of 10 per cent.
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