Sponge Releases Mobile Money Whitepaper
Mobile marketing company Sponge has released a whitepaper, M-Shopping: Final Nail Or Final Hope For The High Street, looking at mobile's disruptive effect on the retail landscape - in a good way. The whitepaper aims to show how mobile can have a positive effect for traditional bricks and mortar retailers, and the opportunities it presents.
The whitepaper acts as a how-to-guide, packed with the latest industry research, case studies and expert opinion, to help retailers understand how shoppers are really using their phones, how to increase engagement across the shopper journey, and how to get more out of their physical and digital assets.
You can download the whitepaper free of charge here.