Sprint and Telefónica Join Forces

US operator Sprint and Spain’s Telefónica have announced a global advertising alliance with the potential for brands to reach 370m customers worldwide.

Advertisers will be able plan multi-country mobile campaigns across the US, Europe and Latin America, using direct messaging, display, location-based offers and in-app advertising. The partnership of Telefónica Digital, the innovation arm of Telefónica, and Sprint’s Pinsight Media+ will give insight and reach to advertisers at a global level.

Telefónica will be bringing around 314m customers to the partnership, with operations in 25 countries, while Sprint, the third-largest operator in the US, has 55m. The pair hope to grow the network into Asia.

“This agreement fulfills a need in the advertising market for meeting the mobile advertising requirements of global brands,” said Mike Cooley, vice president of new wentures at Sprint. “Through this alliance, we are seeking to efficiently expand our capabilities to deliver mobile marketing solutions for US-based advertisers into Europe and Latin America, while Telefónica Digital aims to do the same for their regional customers in the United States.”