Sprout Rebrands to InMobi Studio, Reveals Rich Media Ad Growth

HTML5 ads made with InMobi Studio

InMobi has seen rich media mobile impressions grow 437 per cent since the start of the year of the year.

The announcement comes as it rebrands Sprout - the HTML5 rich media ad development platform which it bought in August 2011 - as InMobi Studio.

InMobi has evolved the platform adding better functionality for ads, as well as engagement reporting and analytics. Existing clients include Hearst Digital Media and MediaCom EMEA.

Carnet Williams, VP of brand solutions at InMobi, said: “The growth of InMobi Studio is not only exciting but indicative of the huge market opportunity.  Its simplicity and power allow brands and marketers to focus on creating engaging and high-touch brand experiences quickly, without compromising on quality.

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