Superdry launches mobile-friendly Facebook promotion

UK fashion retailer Superdry has launched a mobile-optimised Facebook app to promote its 2012 Autumn and Winter ranges. Developed by One iota, the app gives the brand's Facebook fans the chance to win a year’s supply of T-shirts for them and two friends.

Fans must nominate their friends via the app to be in with a chance of winning, intended to help push viral growth of the promotion.

“We are confident that this application will help us grow our audience and truly drive our customer engagement in the run-up to the busy Christmas period, keeping Superdry at the front of customers’ minds," said Carl Halford, global social media manager for parent company Supergroup. "In the long term we believe it will extend our existing fan base and grow our captive audience on Facebook. The real-time online technology will also deliver a quick and positive return on investment from the campaign.”