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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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T-Mobile Unveils Unlimited 4G Data Plan

T-Mobile in the US is launching a completely unlimited 4G data plan, starting 5 September, which has no data caps or speed limits.

The data plan will cost between $20 and $30 per month in addition to subscribers' existing talk and text tariffs, and will be available on any tariff.

Any T-Mobile smartphone device or any compatible smartphone will be eligible for use with the Unlimited Nationwide 4G Data Plan.

“We’re big believers in customer-driven innovation, and our Unlimited Nationwide 4G Data Plan is the answer to customers who are frustrated by the cost, complexity and congested networks of our competitors,” says Kevin McLaughlin, VP of marketing for T-Mobile US. “Consumers want the freedom of unlimited 4G data. Our bold move to be the only wireless carrier to offer an unlimited nationwide 4G data plan reinforces our value leadership, and capitalizes on the strength of our nationwide 4G network.”

 

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