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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Telefónica Digital and FeedHenry Partner to Offer Cloud-Based Mobile Platform

Telefónica Digital has partnered with mobile solution provider FeedHenry to offer the latter’s cloud-based mobile application platform along with its Instant Servers IaaS Solution.

The two companies collaborated last year to offer FeedHenry’s mobile application platform to corporate customers in Europe. The new partnership will enable Telefónica’s customers to design, build and manage cloud-based mobile applications.

“The intersection of mobile and cloud is a natural one,” said Tim Marsden, Director of Horizontal Cloud, M2M and Alliances at Telefónica Digital. “Our goal is to accelerate the availability of mobile-optimized, cloud-based services for app development and management, giving full access to cloud services like storage, security, caching and server-side business logic. Our partnership with FeedHenry is an important step for us, helping us to extend our service offering to customers who are embracing mobile as part of their future business strategy.”

 

 

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