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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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"Samsung Didn't Copy the iPad"

Apple will have to make what is effectively a public apology to Samsung, by posting on its website and in print press statements confirming Samsung did not copy its iPad.

UK Judge Colin Birss ruled that the notices would have to appear on Apple’s U.K. home page for six months and in newspapers The Financial Times and The Daily Mail, and The Guardian's Mobile magazine, as well as tech website T3.

In the initial ruling, on July 9, Birss made headlines for claiming the iPad and Samnsung Galaxy could be easily differentiated, because the Galaxy was "not cool". Samsung's lawyers argued that comments made by Apple, that Samsung 'copied' the iPad, had caused "commercial harm".

A Samsung statement reads: "Should Apple continue to make excessive legal claims based on such generic designs, innovation in the industry could be harmed, and consumer choice unduly limited."

 

 

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