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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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US Bank Partners With Mitek for Mobile Bill Payments

US Bank and Mitek Systems have partnered to offer Mitek’s Mobile Photo Bill Pay solution to US Bank customers.

Mobile Photo Bill Pay enables customers to set up bill payments by taking a picture of their bill using the camera on their mobile device. There is no need to enter the biller’s payment information; Mitek’s technology extracts the information from the paper bill and transfers that information to the fields required to set up mobile bill payment.

 “Mobile banking and mobile payments continue to be a priority for US Bank as we take advantage of new technology and deliver added convenience to customers via their mobile devices,” said Niti Badarinath, senior VP and head of mobile banking at US Bank. “US Bank has been a leader in mobile banking and mobile payments since we first piloted a contactless payment solution in 2008, and were one of the first banks to offer a mobile check deposit feature in 2010. Our investment in mobile innovation will remain strong as we enter into 2013.”

 

www.bulksms.co.uk