The Velti Guide to Mobile Customer Loyalty Programs
Loyalty programs are a key part of the mobile marketing landscape, going beyond awareness-building and one-off promotions to drive sales by enabling ongoing communications, relationship-building, and value generation with customers.
Mobile loyalty programs help businesses achieve long-term success by building enduring, high-value customer relationships. This paper discusses the role loyalty programs play for operators, brands and agencies, and media companies, and defines the capabilities required to deliver them effectively.
Learn more about various kinds of loyalty programs - and what you need to deliver them - in this Whitepaper from Velti, one of the most experience mobile loyalty program operators around.