Vevo Sees Mobile Traffic Increase 463 Per Cent
Music video site Vevo, which is partnered with a number of major labels as well as YouTube, has seen a 463 per cent year-on-year increase in mobile traffic, with 1.3bn video streamed on mobile devices during Q2, 2012.
That's nearly double the amount of traffic it saw in Q1, 2012.
Its apps have seen a 146 per cent increase in downloads, reaching a total of 18m downloads to date, and the number of monthly mobile active users grew by 33 per cent to 5m people.
Mobile users watch an average of 15 videos a month, Vevo says.