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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Video Report: Café Rouge Goes Mobile with Rippll

Café Rouge, with the help of Rippll's app creation platform, has been testing out an iOS and Android app for its Express restaurants, at London's Euston station. The app offers customers a mobile loyalty scheme without the need for cards and stamps, and which can't be frauded.

Naturally, Mobile Marketing had to know more, so we headed over to Euston to investigate, and have a word with Sean Pound, digital marketing manager at Café Rouge's parent company, Tragus.

 

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