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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Video Report: School for Start-ups

The digital wing of Spanish telecommunications giant Telefónica has brought its Wayra acceleration programme for tech start-ups and entreprenuers to the UK. The programme encourages small technology companies and entrepreneurs to submit their ideas, and houses the winning dozen or so projects in an Academy, with €50,000 investment and mentoring, for six months.

Having proved successful over in Latin America, the programme is moving into Europe - so we headed down to the Wayra Academy in London to meet some of the start-ups who won funding, and check out the space.

You can watch the results below.
 

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