VivaKi Selects Medialets for Tablet Ad Study

The Pool, a media research initiative by VivaKi based on collaboration with many firms and agencies, has chosen Medialets as its ad serving partner for its Tablet Lane program. Tablet Lane is part of The Pool and was created to research ad models for tablets. Its purpose is to find scalable ad models that are more engaging and have higher performance. Medialets will be responsible for building, tracking and serving all advertising executions tested during the lane’s live field trial.

“Our goal was to find a technology partner who was really excited about this project and aligned with our goals, and Medialets really differentiated themselves in that regard,” says Tracey Scheppach, EVP and innovations director for VivaKi. “Eric Litman [Medialets CEO] and his entire team have brought an incredible amount of energy and passion to this initiative since Day One, and we’re excited to move forward with them as part of the lane.”