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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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What Car? Launches Car Valuation App

What Car? has launched a free app for iOS, Android, Windows Phone and Nokia platforms, which enables users to enter details of a used car to get a valuation, broken down by dealer, part-exchange, and trade price.

The app, which was developed with mobile agency Grapple, also features What Car? star ratings, expert opinion, and dealer location tools, incorporating location-based functionality.

“The What Car? app will be invaluable to anyone looking to buy or sell a car because it gives unparalleled access to the most comprehensive and reliable data in the market place.” says What Car? editor-in-chief Chas Hallett. “Wherever or whenever, it will give consumers the confidence that the deal they are making is the right one.” 

 

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