What You (may have) Missed Part 16
It’s March already! Where is the year going? After the madness of 3GSM, things seem to have calmed down a little in the mobile world, but there has still been lots going on over the past four weeks, so here’s our regular, start-of-the-month, 2-minute guide to some of the things you might have missed, written, this month, thanks to the wonders of modern technology, on the back seat of a coach climbing a twisty mountain road in the Costa del Sol as part of a press trip. The lengths we go to here to bring you the news, you just wouldn’t believe...
The Church of England got in on the mobile act with a campaign that sends out texts with ideas of how you can do good every day during Lent. Give up meat, do a good deed, take an ad on Mobile Marketing Mag, that sort of thing.
Logica was in the news, first taking a brief from Icelandic communications provider Siminn to deploy its Message Charger solution, and from Belgian operator Proximus to roll out its Voicemail Platform, before selling its Telecom Products business to a consortium of private equity buyers led by Atlantic Bridge Ventures for £265 million.
The Mobile Marketing Association (MMA) also had a big announcement, revealing that it is to undergo a restructure, with its national chapters being replaced by regional chapters, such as EMEA and Asia-Pacific.
Mobile TV company ROK revealed that the 2.5G GPRS Mobile TV service it launched in Thailand had attracted 15,000 subscribers in the first week, while mobile story-sharing community Wattpad boosted its archive of mobile books to an impressive 25,000 with the addition of the 17,000-strong Project Gutenberg collection. Meanwhile, mobile network 3 announced a tie-up with social networking company Intercasting, which will enable its customers to access to a number of online communities via their handset.
Mobile Interactive Group (MIG) was busy as ever, this time on the music front, running a raft of interactive services at the BRIT Awards, and taking a brief from O2 to provide interactive services for its Undiscovered programme, which aims to uncover new music talent. MIG also found time to get itself nominated as a finalist in two categories in the Fast Growth Business Awards.
And speaking of awards, the 3GSM Global Mobile Award winners were announced at 3GSM in Barcelona. Among the winners were ShoZu, Vodafone, Telepo, 3UK and Qwikker.
On the research front, mBlox published statistics that revealed that while consumers like the idea of downloading rich media content to their phones, the vast majority don’t realise they can buy such content from sources other than their mobile operator’s portal. And research published by the Mobile Entertainment Forum and Ovum showed that only 20% of UK mobile subscribers search for content on the mobile Internet.
And finally, the SMS Forum, which was established in 1997 to promote SMS, decided it had done its job so well over the past 10 years that there was nothing else it could do, and with around 4 billion texts pinging around the ether in the UK alone every month, few people could argue that the people on the Forum have not earned a rest.
To find out what the next big thing in mobile will be after SMS, stay tuned to Mobile Marketing Magazine for all the latest news.