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As the Cannes Lions Festival kicks off this weekend, James Connelly, co-founder and MD at Fetch, explains why every mobile marketer should be considering the event
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WhatsApp Processing 10bn Messages a Day

Over-the-top messaging service WhatsApp has hit the milestone of 10bn daily messages.

According to a tweet from the company, yesterday saw a new record, of 4bn outbound messages sent, and 6bn messages received on its app.

WhatsApp uses subscribers' data connections to offer free cross-platform messaging - along with rich attachments including images, videos and location data.

OTT services such as WhatsApp have been placed as damaging to operators, as SMS revenues decline - but WhatsApp insists it encourages mobile data usage, currently looking to be the most lucrative potential market for operators.

 
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