YOC Launches Cube and Rotation Ad Formats

YOC Media has launched two new mobile advertising formats - the YOC Cube Ad and YOC Rotation Banner. Both formats are animated, with each ad rotating to reveal four different different images.

It seems intended as a way of bringing the dynamism of rich media ads to static assets, though it's worth noting that the formats are designed for the mobile web, and will only run on high-end iOS and Android smartphones.

“The advantage of our new advertising formats is that they allow us to develop a story perfectly suited to the respective product, within a static environment,” said Javier Macho, head of global country operations at YOC. “These formats show that we at YOC can develop effective advertising solutions in line with market demands, using simple means.”