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Guest Column

Keeping it Legal
Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile apps
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Zara Launches Samsung-Exclusive App

Zara has launched a transactional Android app, developed with Inditex Group, which enables users to browse, buy, track orders, and get customer support from the retailer in-app.

The app also features a barcode scanner feature, that can be used to scan items in-store and bring them up on the app - the idea being that, if the store is out of stock on their size, or they'd prefer a different colour, users can seek it out online.

The free app is launching on the Samsung Apps store, and will be Samsung-exclusive for six months.

 

Join us at Mobile Marketing Live, our new two-day conference, exhibition and networking event being held at London's Business Design Centre on 1-2 October

 

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