Analytics and game personalization platform deltaDNA has announced a partnership with mobile advertising measurement platform AppsFlyer. The tie-up is designed to offer mobile publishers and developers an end-to-end solution, from user acquisition and analysis through to advanced Player Relationship Management.

Good retention rates are crucial to the success of mobile games, so understanding which campaigns and which channels deliver engaged users is critical. Acquisition, however, is only one piece of the puzzle; developers must also understand how those players are engaging with the game and be able to predict their lifetime value (LTV).

The partnership aims to address this issue by combining data about acquisition channels with predictive models to understand which sources are generating engaged, revenue-generating users. The deltaDNA platform accurately predicts LTV and retention levels by acquisition channel so that developers can make early decisions about their acquisition spend.

The partnership will also enable AppsFlyer’s clients to extend their player knowledge by accessing deltaDNA’s analytics and player engagement tools, in order to segment their user-base and deliver more personalized game environments to increase engagement and foster long-term relationships with players.

“Game developers who know which acquisition creates the most engaged users can derive much higher LTV from their users,” said AppsFlyer head of marketing, Ran Avrahamy. “With AppsFlyer and deltaDNA combined, game developers get end-to-end data and tools for optimizing their user acquisition and monetizing their mobile games.”