London-based startup Dice has raised $6m (£4.5m) in new funding for its music discovery and gig ticketing app, bringing total investment in the platform which was launched in 2014 up to $10m.
The app enables users to check the local area for upcoming gigs, provides personalised recommendations and lets users purchase tickets at face value, without the booking fees associated with larger ticketing websites like Ticketmaster and See Tickets.
The app also acts as a digital ticket wallet, so users can enter the gig without the need for physical tickets that have to be printed off or sent through the post.
The Series A round was led by Evolution Equity Partners, as well as existing investors White Star Capital, Designer Fund and Kima Ventures, as well as a number of music industry private investors.
Other initial investors included high-profile names like DeepMind founders Demis Hassabis and Mustafa Suleyman, as well as Matt Miller, the founder of game design studio Ustwo, which created the popular Monument Valley app. Miller has praised Dice's founder Phil Hutcheon as a visionary.
Over 700 artists including Justin Bieber, Taylor Swift, Disclosure, Jack White and Jamie XX have sold tickets through Dice, which sources tickets directly from artists, promoters and venues.
The company plans to use the new capital to further develop its app, strengthen relationships with artists, and fund expansion in both Europe and North America.