Digital Retail Apps Raises $1m for Self-checkout Solution

selfpay comboCanadian startup Digital Retail Apps has raised $1m CAD (£489,000) in its most recent round of funding, driven by the companys award-winning shopping and self-checkout solution SelfPay.

SelfPay saves shoppers time by skipping the checkout line and enabling them to use their smartphone to scan in-store, build a shopping cart and pay in-app using a variety of methods including credit and debit cards, Apple Pay, PayPal and more.

The solution integrates with retailer payment and POS systems, acting as an interface layer between the shopper and their critical back end processes, driving brick and mortar commerce.

“Weve researched many players in the mobile payments space and believe Digital Retail Apps is the leader in the category,” said Scott Crist, CEO of Texas Ventures, leader of this round of funding. “Additionally, their partnership-based approach brings many parties together to create a consistent shopping flow across retailers, payment processors and payment types. We look forward to being a part of this retail transformation.”

“We are seeing more and more retailers shift their focus to an app-based payments model, which eliminates the checkout line, as opposed to a tap and pay model,” said Wendy MacKinnon Keith, CEO and founder of Digital Retail Apps. “App and pay is much more convenient to the shopper because it saves them time – they dont have to wait in line to pay.

“Choice in payments and POS is very important and this is exactly why we built a solution that integrates directly to a retailers POS system and offers a choice of payment methods. We provide the natural evolution of the existing POS and payments ecosystem by extending it to consumers mobile devices, making shopping and paying effortless.”