The International Direct Marketing Fair (IDMF) in association with Royal Mail has launched a WAP site that can be viewed on WAP-enabled mobile handset.
The WAP site, at http://idmf.wap-u.net, enables browsers to view up-to-date information on the event, and pre-register to attend free of charge. There are links to exhibitors and free seminars, as well as advice on who should attend and why, and travel information.
The WAP site has been produced by mobile communication company Mkodo, who will also be exhibiting at the show.
This is a great example of what can be done with mobile communications” says
IDMF Marketing Manager Chris Mott. We recognise that many of the people who visit the IDMF work remotely in fast-moving environments. The WAP site enables them to keep up to speed on whats happening at the fair and pre-register to attend, without
using their office-based PC.”
The IDMF show takes place from 1-3 May at Earls Court 2, London. Entry is free for visitors who register in advance. You can register via the WAP site, or on the IDMF website. 
