Direct Media Association Expels PPI Spammer Reactiv Media

DMA logoThe DMA has expelled Reactiv Media from its membership after complaints received about unsolicited calls being made around PPI were uphelp by a consumer watchdog.

The company was found by the Direct Marketing Commission to be making direct calls to people who had opted-out of such marketing via the Telephone Preference Service, posing as a consumer helpline. The company also failed to respond to requests to change its practices.