Direct Media Association Expels PPI Spammer Reactiv Media
- Thursday, April 10th, 2014
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The DMA has expelled Reactiv Media from its membership after complaints received about unsolicited calls being made around PPI were uphelp by a consumer watchdog.
The company was found by the Direct Marketing Commission to be making direct calls to people who had opted-out of such marketing via the Telephone Preference Service, posing as a consumer helpline. The company also failed to respond to requests to change its practices.