Disney has unveiled over 400 emojis inspired by its films and cartoons from across the decades, covering everything from early hits like Donald Duck and Mickey Mouse, to contemporary characters like Stitch and Ariel the Little Mermaid, as well as co-productions with Pixar.
Rather than simply releasing an emoji keyboard, however, the media giant has launch a mobile game called Disney Emoji Blitz, a Candy Crush Saga-style matching game where players gain access to the emoji by completing levels.
The app will be available for free on Android and iOS, and the emojis will include both character faces displaying a variety of emotions, and symbols and icons associated with Disney properties or the brands as a whole.
Disney also recently launched Disney LOL on iOS and Android, a new child-friendly app where users can access Disney's short-form social content such as GIFs, Vines, short-form videos and non-episode content from Disney's considerable media empire, including the Disney Channel, Disney XD, Star Wars and Marvel.
"Our audience engages when we interpret classic Disney stories in new ways, with bite-sized, shareable pieces of content relatable to all ages," said Michael Hungden, director of content strategy and editorial for Disney Consumer Products and Interactive Media. "By bringing Disney's social content into the Disney LOL app experience, we're making it possible for all audiences to access this engaging content.
"We're creating content for digitally-native families every day, and these new experiences offer Disney stories and characters in formats that are familiar to our audience and on the devices they use most."
Don’t forget to enter the Effective Mobile Marketing Awards. The Early Bird deadline for submissions is 22 July. More details here.