Dixons Deploys Electronic Shelf Labels

Dixons tagsDixons is trialling dynamic electronic shelf tags at its store in Aylesbury.

Staff will be able to remotely update product labels, offer sales promotions and manage stock levels. The company says this will cut the cost of shelf labeling and increase efficiency when product prices change or new promotions are offered. Project manager at Dixons Simon Swanborough said that Dixons hopes to develop the tags so that shopper can use their smartphones to interact with product displays using QR codes.

The Pricer SmartTAGs are being provided by the Herbert Group.