Summits Yellow

Dmexco 2017: AppsFlyer

Tim Maytom - Sponsored by: AppsFlyer

Daniel Kahtan, senior director, global agency alliances, speaks to Tim Maytom about how AppsFlyer is working with global brands to make the best use of the wealth of data now available to marketers, and how the same tools that optimise targeting can also help shut out ad fraud.

Check out our Dmexco tag for more coverage from this year's gathering of digital marketers

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