Drawbridge Raises $25m Series C Funding

DrawbridgeLogo_Gray_RGB.pngCross-device user identification firm Drawbridge has raised $25m (£17.3m) in Series C funding.

The investment round was led by Sequoia, joining existing investors Kleiner Perkins Caufield Byers and Northgate Capital, bringing the companys total funding to date to $45.5m.

Drawbridge will use the funding to expand its global graph licensing and platform business.

“In the first six years as a company, Drawbridge has seen the market shift from skepticism about the need for and validity of an independent cross-device identity solution to early traction,” said Kamakshi Sivaramakrishnan, founder and CEO of Drawbridge. “Adtech applications were one avenue that demonstrated the value of cross-device data, but now with this funding and our growing adoption by brands and enterprises, Drawbridge has the runway to become the largest independent cross-device identity solution in the market.”

In the past 18 months, Drawbridge has adapted its core offering to include data licensing and a software-as-a-service platform, and reached an annual run rate of $100m in Q4 2015.