eBay has appointed mobile marketing agency Fetch to manage all its mobile media and creative campaigns across Europe. Fetch won the brief following a competitive pitch against eight other agencies, including mobile, digital and traditional media agencies. Fetch’s first eBay campaign will be geared towards the Christmas trading season.
“We have long considered eBay to be one of the most innovative brands in the mobile space, so, as an agency that’s passionate about innovation, we’re extremely excited about working with them,” said Fetch MD, James Connelly. “We’ve been using eBay as a best-in-class case study for years, and we’re looking forward to helping eBay strengthen its mobile offering, and engage with consumers across multiple platforms.”