Programmatic Lunch

Effective Mobile Marketing Awards 2017 shortlist revealed

Mobile Marketing

The shorlist for the 2017 Effective Mobile Marketing Awards has been released. It features dozens of the world's top brands and agencies, competing for the honour of taking one or more of the awards in the 30 categories. 

The winners will be revealed at the Awards Ceremony in London on 16 November. To book your place, head for the Awards site

Here's the shortlist in full. Congratulations to everyone who made it. 


Most Effective Mobile-first Service
Bango – New Payment Option for Amazon Customers in Japan
John Lewis Online – John Lewis Partner Devices
Sony Music Latin – Carlos Vives Call Me Campaign
SwipeCrypto – Blockchain-powered Mobile Lockscreen Advertising
uSwitch – Switching Made Simple
Yapi Kredi Bankasi and KocZER – Yapi Kredi Mobile App

Most Effective Publisher Offering
Quartz – Quartz News App
The Washington Post – Zeus

Most Effective B2C App
Coca-Cola and Bottle Rocket – Coca-Cola Freestyle
Code Computerlove – The Higher Lower Game
Domino’s Pizza and Future Platforms – Domino’s Pizza UK and ROI Apps
John Lewis – John Lewis Smartphone Apps
uSwitch – Switching Made Simple
Yapi Kredi Bankasi and KocZER – Yapi Kredi Mobile App

Most Effective B2B App
Cisco – Cisco Live US 2017
Domino’s Pizza and Future Platforms – Domino’s Pizza UK and ROI Drivers’ App
Kobalt and Nimbletank – AWAL
Sompo Japan Sigorta (Turkey) – Ejento Mobile App

Most Effective Launch Campaign
ENCR – Social Commerce Platform
Moodchimp and Yodel Mobile – Moodchimp
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner ‘hacktivist’
Yapi Kredi Bankasi and KocZER – Yapi Kredi Mobile App Launch Campaign

Most Effective CRM Campaign
Kindred (Unibet) and Amobee – Unibet Sports Betting App Marketing
Vodafone Turkey and Ketchup Loyalty – Vodafone RED Business: Car Journey

Most Effective In-app Advertising Campaign
Arçelik and KocZER – Arçelik OLED TV Campaign
eBay and Fetch – Transforming eBay into a Mobile-first Millennial Brand
Mondelez and Elvis Communications – Cadbury Creme Egg 2016: Snapchat Lens

Most Effective Integrated Campaign
Deutsche Telekom, MediaCom and Saatchi & Saatchi – The Lenz App: Telekom Electronics Beats meets Gorillaz
Jet2.com, MEC and Blis – Jet2.com Ski

Most Effective Rich Media Campaign
BBC, Mobext and Kargo – BBC Doctor Who
Not on the High Street and Hearst UK – Gift Like An Editor
Yapi Kredi Bankasi and KocZER – Find the Hidden Vadaa

Most Effective App Install Campaign
eBay and Fetch – Transforming eBay into a Mobile-first Millennial Brand
Kindred (Unibet) and Amobee – Unibet Sports Betting App Marketing
Pixelberry Studios and Bidalgo – Choices: Stories You Play
Runtastic and Adjust – Runtastic Results Facebook Campaign
Teletext Holidays and Yodel Mobile – Teletext Holidays

Most Effective Location Campaign
Arla Protein, Fetch and Carat – Sky-rocketing Snack Sales, the Mobile-first Way
AXA, Havas Media, Mobext, Posterscope and GroundTruth – AXA: One Step Ahead
Gordon’s Gin, Carat and Weve – Gordon’s: Alleviating Frustration at the Station
Jet2.com, MEC and Blis – Jet2.com Ski
Renault, Manning Gottlieb OMD and GroundTruth – The All New Renault Mégane
Sony Music Latin and Shakira – The Search for El Dorado Geo-location Campaign

Most Effective Native Advertising Campaign
Not on the High Street and Hearst UK – Gift Like An Editor
Radox, Rovio, Venatus Media and Mindshare – Radox/Rovio Casual Gaming Partnership

Most Effective Programmatic Buying Campaign
Deezer and Adotmob – Deezer Chatbot Programmatic Campaign
Subway France, S4M, MediaCom and Lokall – You’re The Chef

Most Effective Brand Campaign
BBC, Kargo and Mobext – BBC Doctor Who
Not on the High Street and Hearst UK – Gift Like An Editor
Subway France, S4M, MediaCom and Lokall – You’re The Chef
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner ‘hacktivist’
Virgin Media and Manning Gottlieb OMD – Enter the VIVID Party
Yorkshire Tea, Goodstuff and LoopMe – How Yorkshire Tea Used Artificial Intelligence to Optimise to Brand Metrics

Most Effective Social Campaign
Cheapflights – Cheapflights Chat
Dogs Trust and the7stars – Special Someone Rehoming Campaign
PG Tips and AnalogFolk – PG Tips Morning Moods
Sony Music Latin – Carlos Vives Call Me Campaign
Virgin Media and RAPP UK – Netflix The Crown, Corgi Cam
Virgin Media and RAPP UK – 140 Thanks BAFTA Sponsorship

Most Effective Use of Video
BBC, Kargo and Mobext – BBC Doctor Who
Doritos, OMD UK and Blis – Doritos Heatburst
eBay and Fetch – Transforming eBay into a Mobile-first Millennial Brand
Renault, Manning Gottlieb OMD and GroundTruth – The All New Renault Mégane
Suzuki, the7stars and TabMo – Suzuki Ignis Campaign
Yapi Kredi Bankasi and KocZER – Find the Hidden Vadaa

Most Effective Augmented Reality/ Virtual Reality Campaign
Heathrow Airport – Around the World With Mr. Adventure
Max Factor and Blippar – A Make-up Artist In Your Pocket
Sony Pictures and Trigger Global – Spider-Man: Homecoming App
Virgin Media and Manning Gottlieb OMD – Enter the VIVID Party

Most Effective Loyalty and Rewards Campaign
Caffè Nero and Yoyo Wallet – Caffè Nero Mobile Payment and Loyalty Platform
Vodafone Turkey and Ketchup Loyalty – Vodafone Yan?mda (Vodafone With Me): #What'sThereForMe Campaign

Most Effective Cross-screen Campaign
Specsavers and Manning Gottlieb OMD – Cross-screen Attribution Project
Suzuki and Viant – S-Cross Campaign

Most Effective Messaging Campaign
Gordon’s Gin, Carat and Weve – Gordon’s: Alleviating Frustration at the Station
Sony Music Latin – Carlos Vives Call Me Campaign
The Scottish Government/NCSII, Republic of Media and Mobile Journey – Safer Scotland
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner ‘hacktivist’
Unilever and ubisend – PG Tips Comic Relief #1MillionLaughs Campaign

Most Innovative Campaign
Gordon’s Gin, Carat and Weve – Gordon’s: Alleviating Frustration at the Station
Samsung, InMobi and Starcom – Samsung Galaxy S7 Microcell Approach
Subway France, S4M, MediaCom and Lokall – You’re The Chef
The Telegraph and Fetch – News Personalisation at a Grand Scale
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner ‘hacktivist’
Yapi Kredi Bankasi and KocZER – Find the Hidden Vadaa

Most Effective Use of Data
AXA, Havas Media, Mobext, Posterscope and GroundTruth – AXA: One Step Ahead
Gordon’s Gin, Carat and Weve – Gordon’s: Alleviating Frustration at the Station
iTaxi and Cube Group – Reach the Destination with iTaxi!
Peugeot, OMD and LoopMe – Using Data from the 'Inside Out' for Peugeot
Subway France, S4M, MediaCom and Lokall – You’re The Chef
Vodafone and MEC – Shhh… Don’t Mention the iPhone 7

Most Creative Campaign
BBC, Kargo and Mobext – BBC Doctor Who
Deutsche Telekom, MediaCom and Saatchi & Saatchi – The Lenz App: Telekom Electronics Beats meets Gorillaz
Funkin’ Cocktails, The Village Communications and TabMo – 'Make it Shake' Campaign
Gordon’s Gin, Carat and Weve – Gordon’s: Alleviating Frustration at the Station
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner ‘hacktivist’

Most Effective Retail/FMCG Campaign or Solution
Covent Garden and Blippar – The Augmented Reality Shopping Destination
Doritos, OMD UK and Blis – Doritos Heatburst
Gordon’s Gin, Carat and Weve – Gordon’s: Alleviating Frustration at the Station
Specsavers and Manning Gottlieb OMD – Cross-screen Attribution Project
Subway France, S4M, MediaCom and Lokall – You’re The Chef
Timberland, GroundTruth, Vizeum and Amplifi – Seek Out Your Urban Adventure

Most Effective Charity Campaign or Solution
Comic Relief and Fonix – Red Nose Day SMS Donations
Goodwill and Verve – Donate Stuff. Create Jobs
Institute of Cancer Research, JAA Media and Mobile Journey – ICR Branding Campaign

Most Effective Financial Services Campaign or Solution
AXA, Havas Media, Mobext, Posterscope and GroundTruth – AXA: One Step Ahead
uSwitch – Switching Made Simple
Yapi Kredi Bankasi and KocZER – Yapi Kredi Mobile App

Most Effective Travel & Tourism Campaign or Solution
Cheapflights – Emoji Search
Heathrow Airport – Around the World With Mr. Adventure
Hostelworld and TUNE – Speak the World: SnapChat App Install Campaign
Hotels.com and Fetch – TV Planning, the Mobile-first way
Teletext Holidays and Yodel Mobile – Teletext Holidays
Visit California – California Star

Most Effective Entertainment Campaign or Solution
BBC, Kargo and Mobext – BBC Doctor Who
Kobalt and Nimbletank – AWAL
NBCUniversal, hayu and Yodel Mobile – The hayu On-demand TV App
Sony Music Latin and Shakira – The Search for El Dorado Geo-location Campaign
The Telegraph and Fetch – News Personalisation at a Grand Scale
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner ‘hacktivist’

Most Effective Automotive Campaign or Solution
Fiat, Jeep, Blinks and Hands Mobile – Geo Behaviour Campaign
Renault, Manning Gottlieb OMD and GroundTruth – The All New Renault Mégane

Most Effective Health and Fitness Campaign or Solution
Runtastic and Adjust – Runtastic Results Facebook Campaign
Public Health England – Sugar Smart

Congratulations again to everyone on the shortlist.  If your entry made it, and you want to join us at the Ceremony, you can book your seats here

Don't forget too that voting closes at midnight tomorrow for our People's Choice Awards. There are four categories: Brand of the Year, Ad/Martech Platform of the Year, Rising Star and Mobile Marketer of the Year. You can cast your vote here.