Programmatic Lunch

Effective Mobile Marketing Awards Shortlist Unveiled

David Murphy

Awards Featured PicThe shortlist for the 2016 Effective Mobile Marketing Awards, sponsored by pinpoint and TabMo, has been released. It features over 100 entries from global brands and agencies across 29 categories. The winners will be announced at the Awards Ceremony in London on 17 November. To book a seat or table, head for the Awards website.

Here's the shortlist in full...

Most Effective Mobile-first Service
Camelot – The National Lottery Ticket Scanner
Nimbletank – Kobalt: The Future Of Music
Politico, Urban Airship and DigitasLBi – Politico’s EU Referendum Tracker
Santander and Nimbletank – KiTTi: An Account for Groups
SapientNitro – SpeakEmoji
Sliide Airtime – Sliide Airtime Africa

Most Effective Publisher Offering
Politico, Urban Airship and DigitasLBi – Politico’s EU Referendum Tracker
The Times, Sunday Times and SapientNitro – The Times & Sunday Times app for iOS

Most Effective Internet of Things Solution
Ampersand & Ampersand – Ogilvy Lab Day Live
Freckle – Freckle IoT

Most Effective Mobile Payment Solution
Bango – Direct Carrier Billing for Google Play in India
Camelot and Barclays – National Lottery Payment With Barclays Pingit
Fonix – Tastecard Payments
Mahindra Comviva – mobiquity Money
Mobile Commerce – MCOM Payout Service

Most Effective Consumer Smartphone App
Cricket Wireless, SessionM and HackerAgency – Cricket Rewards App
John Lewis – John Lewis iPhone App
Lloyds Banking Group – Lloyds Banking Group Mobile App
Santander and Nimbletank – KiTTi: An Account for Groups
Schadeformulier, E-polis and aFrogleap – Schadeformulier app
Sliide Airtime – Sliide Airtime Africa

Most Effective B2B Smartphone App
Nimbletank – Kobalt: The Future Of Music
Renault Italia and OMD – Renault Business Booster

Most Effective Tablet App
John Lewis – John Lewis iPad App
Nimbletank – Forscene: Touch-First Video Editing
Nimbletank – Kobalt: The Future Of Music

Most Effective Integrated Campaign
Bel UK, OMD UK, Mobile5 and Simbiotik – Babybel Football
Jaguar and Mindshare – Jaguar Feel Wimbledon
Knorr, Joule, PHD, Mindshare, Edelman and Mullen Lowe – Knorr Love At First Taste
Unilever, Mindshare UK and TMW Unlimited – Lynx CALM

Most Effective Rich Media Campaign
Heineken, Mediavest and LoopMe – Bulmers
Knorr, Joule, PHD, Mindshare, Edelman and Mullen Lowe – Knorr Love At First Taste
M&S and Mindshare – M&S Food Summer Campaign
Mobkoi, General Electric and MEC Global – GE Octopus
Sky Movies and Weve – The 360-degree Easter Egg Hunt
Textlocal – Textlocal SMS Ticketing

Most Effective App Install Campaign
Coral and Somo – Coral Sportsbook Euro 2016 Campaign
Nasmedia and 4:33 – Lost Kingdom UA Campaign
Virgin Media & RAPP – Wi-fi Buddy

Most Effective Proximity Marketing Campaign
Amstel, Tesco, One Stop, Mediavest, IRI and Blis – Amstel: Tesco & One Stop
Barclays, Maxus and TabMo – Barclays London Calling
Bus London, Proxama, Mapway and Exterion – Bus London
Hewlett Packard Enterprise Services and PHD Singapore – HPrecision Ambush
M&S and Mindshare – M&S Food Summer Campaign
Lidl, RUN and Starcom – Lidl Core

Most Effective Native Advertising Campaign
InSkin Media – PageSkin Edge on Smartphone
Paramount Pictures International, MEC and Phunware – Mission: Impossible - Rogue Nation

Most Effective Programmatic Campaign
Lidl and Starcom – Lidl Easter
Made.com and Criteo – Criteo and Made.com Go Mobile
New Look and Criteo – Connect the Consumer
Strongbow and Mediavest – Strongbow Cloudy Apple
Travel Republic and Criteo – Criteo and Travel Republic Take Off

Most Effective Brand Campaign
Heineken, Blis and Mediavest – Fosters and Strongbow Summer Stock Up
Jaguar and Mindshare – Jaguar Feel Wimbledon
Levi’s and OMD China – The Levi’s Campaign That Levi’s Didn’t Create
Paramount Pictures International, MEC and Phunware – Mission: Impossible - Rogue Nation
Renault, MGOMD and LoopMe – The All-new Renault KADJAR
Strongbow and Mediavest – Strongbow Cloudy Apple

Most Effective Social Campaign
Knorr, Joule, PHD, Mindshare, Edelman and Mullen Lowe – Knorr Love At First Taste
Levi’s and OMD China – The Levi’s Campaign That Levi’s Didn’t Create
LeoVegas – Instagram Video Carousel Ads
Unilever, Mindshare UK and TMW Unlimited – Lynx CALM

Most Effective Use of Video
Fyber – Playrix Video Campaign For Township and Fishdom
Jaguar and Mindshare – Jaguar Feel Wimbledon
Peugeot, OMD UK, Opera MediaWorks and Immersion – New 308 GTi By Peugeot Sport
Renault, MGOMD and LoopMe – The All-new Renault KADJAR
Samsung, Opera Mediaworks and Starcom – Samsung Galaxy S7 Edge

Most Effective Sales Promotion Campaign
Amstel, Tesco, One Stop, Mediavest, IRI and Blis – Amstel: Tesco & One Stop
John Lewis and M&C Saatchi Mobile – John Lewis Christmas
Schwartz, RUN, Mediavest and McCormick – Schwartz Herbs & Spices
Textlocal – Textlocal SMS Ticketing
The Guide Dogs for the Blind Association and Weve – The Great British Dog Survey

Most Effective Virtual Reality Campaign
Jaguar and Mindshare – Jaguar Feel Wimbledon
Hyundai Motor Company and Monoshift – 360 Live Show

Most Effective Search Campaign
LeoVegas and Somo – The King of the Mobile Casino
Swinton Insurance – Car Generic Campaign

Most Effective Loyalty and Rewards Campaign
Cricket Wireless, SessionM and HackerAgency – Cricket Rewards App
Syniverse and Western Union – Leveraging Text Messaging to Drive Loyalty

Most Effective Cross-screen Campaign
Lidl and Starcom – Lidl Easter
New Look and Criteo – Connect the Consumer
Rubicon Project – The Future of Automation
Travel Republic and Criteo – Criteo and Travel Republic Take Off
Reiss, Viant and Threepipe – Reiss’s People-based Marketing Revolution
VisitBritain, Carat London and Undertone – VisitBritain #OMGB: Home of Amazing Moments

Most Effective Retail Campaign or Solution
Camelot – The National Lottery Ticket Scanner
Domino’s Pizza and Future Platforms – Domino's Pizza UK & ROI Mobile Apps
Heineken, Mediavest and LoopMe – Bulmers
M&S and Mindshare – M&S Food Summer Campaign
Schwartz, RUN, Mediavest and McCormick – Schwartz Herbs & Spices
Virgin Red and DMI – Virgin Red App

Most Effective Charity Campaign or Solution
Fonix – Children In Need 2015
The Guide Dogs for the Blind Association and Weve – The Great British Dog Survey
Unilever, Mindshare UK and TMW Unlimited – Lynx CALM
xAd – The Movember Foundation

Most Effective Financial Services Campaign or Solution
Barclays Corporate Banking and Maxus for Business – C-Suite Sensory Mobile Engagement
Santander and Nimbletank – KiTTi: An Account for Groups
Swinton Insurance – Car Generic Campaign
Syniverse and Western Union – Leveraging Text Messaging to Drive Loyalty

Most Effective Travel & Tourism Campaign or Solution
Hilton Worldwide and 383 – You're Connected
Travel Republic and Criteo – Criteo and Travel Republic Take Off

Most Effective Entertainment Campaign or Solution
Future Platforms – Twickets
HTC, Spotify and SapientNitro – HTC Mood Player
Nimbletank – Kobalt: The Future Of Music
Paramount Pictures International, MEC and Phunware – Mission: Impossible - Rogue Nation
Sky Movies and Weve – The 360-degree Easter Egg Hunt
Warner Music Group and IMImobile – Gift An Album

Most Effective Fashion & Luxury Campaign or Solution
Levi’s and OMD China – The Levi’s Campaign That Levi’s Didn’t Create
L'Oréal Travel Retail Americas and S4M – Polo Red Ralph Lauren Cross-continental Campaign

Most Effective Automotive Campaign or Solution
Audi and Somo – Audi Mobile Site Refresh
Jaguar and Mindshare – Jaguar Feel Wimbledon
Peugeot, OMD UK, Opera MediaWorks and Immersion – New 308 GTi By Peugeot Sport
Renault Italia and OMD – Renault Business Booster
Renault, MGOMD and LoopMe – The All-new Renault KADJAR
Textlocal – Textlocal SMS Ticketing

Most Effective Healthcare Campaign or Solution
King's College NHS and Ampersand & Ampersand – King's College Hospital RD Rheumatology Department
Connected Fitness Labs and DMI – CustomFit App

Congratulations to everyone who has made the shortlist. The winners will be announced at the Awards Ceremony in London on 17 November. To book a seat or table, head for the Awards website or call John Owen on 07769 674824.