Consumers are 61 per cent less likely, according to the whitepaper, to visit a mobile site with bad performance, and 23 per cent less likely to purchase from that company.
The whitepaper aims to provide a thorough guide to why companies should optimise their site, and what they need to consider. It looks at the advantages and disadvantages of apps versus mobile sites, and the differences between mobile and desktop, to inform companies’ mobile strategy.
Ektron has also released an infographic, condensing all the facts and figures into a single handy PDF, which can downloaded here.
You can download the full whitepaper here.