Emerald Launches Journals App

Independent research publisher Emerald has launched its first publishing app, developed by Propeller Mobile. The iOS app grants users access to Emerald’s online content library of almost 100,000 journal articles, each of which can then be shared via social networks.

The app is designed to drives sales and subscriptions to Emeralds extensive library, covering global research with impact in business, society, public policy and education.

 

Daniel Prendergast, head of digital at Emerald, says: “With Tablet and mobile phone usage on the rise, it was a logical step for us to offer our customers an app enabling them to read and share our journals. Propeller Mobile has an excellent and experienced app development team and they are able to combine creative and innovative solutions with technical know-how.”