End2End Acquires Terraplay

End2End, which provides managed service solutions for mobile data, has announced its acquisition of Terraplay, which provides connected-gaming services. End2End says the deal substantiates its position at the forefront of developments in the mobile gaming space, and allows it to offer operators market leading solutions in connected and multiplayer gaming, and a fully managed mobile gaming offering, in addition to its full mobile content delivery platform.
Terraplay has been an innovator in developing solutions which allow operators and games publishers to connect their mobile gaming communities. The companys expertise covers community tools, multiplayer functionality, in-game micro billing and in-game advertising, with many leading publishers among the customers that have already adopted Terraplays technology.
The acquisition of Terraplay will see End2End become a world-leading mobile gaming specialist, the company says, with a wealth of experience in delivering outsourced solutions for mobile data. End2End says it is now perfectly placed to help operators increase revenues by effectively managing their mobile gaming offerings.
We expect connected gaming to be major factor in the dramatic growth of the mobile gaming market, and Terraplay are the best in the business, says End2End Managing Director, Bernadette Lyons. Connected gaming can transform the experience for the gamer, with features such as multiplayer, competitions and buddy lists, but it can also have a major impact on operators, creating opportunities for flexible business models such as pay-per-play, rental and advertising.”
Terraplay CEO Sven Hlling adds:
By combining Terraplays expertise in connected gaming with End2Ends experience in mobile content delivery, we believe we have created an incredibly valuable and unique proposition for operators. It is an exciting deal which will allow the company to offer innovative new solutions and a market leading connected gaming experience.”
End2Ends customer base now includes a number of major mobile carriers, including Vodafone, T-Mobile, 3, Orange and O2. As advancements in technology create an influx of new handsets with improved game graphics and functionality, the company says, connected gaming is expected to play a major role in growing the mobile gaming market.