MWC

Eurosport partners with Facebook to amplify Winter Olympics coverage

Tim Maytom

With the PyeongChang 2018 Winter Olympics kicking off with today's Opening Ceremony, Eurosport has announced it is partnering with Facebook to extend its digital coverage to people across Europe. Facebook users in Germany, Sweden and Norway will all be able to livestream coverage of the Opening Ceremony on the social network for the first time ever.

Eurosport will also make daily highlights, clips and interviews from its Olympics coverage all available on Facebook in key European markets, including the UK, Germany, Italy, Sweden and Norway, as part of a wide reaching partnership aimed at expanding coverage of the games to European digital audiences.

In addition, Eurosport has launched a dedicated mobile digital studio that will move between Olympic venues, producing social-first short form clips with athletes, influences and fans, giving audiences the opportunity to go behind-the-scenes at hte Olympic Winter Games and experience the on-site atmosphere.

"For the first time in close to 50 European countries, one digital provider will stream every minute of every Olympic Games event, starting with the Olympics ceremony this Friday from PyeongChang," said Michael Lang, president of DNI Digital & Eurosport Digital. "Partnering with Facebook expands our reach and promotes [our website], and encourages audiences wanting to watch the ice hockey, snowboard and other Games events to download the Eurosport app.

"We are committed to redefining the Olympic Games experience and in addition to streaming every event live and on-demand, our use of Eurosport experts, athletes, digital influencers and first-of-its-kind mobile studio will bring digital audiences closer to the Games than ever before."

Eurosport isn't the only broadcaster partnering with a tech firm to expand its reach. NBC has teamed up with Uber and Snapchat to deliver its content to mobile audiences.

"The Olympics bring communities together like few sporting events can, so we're excited to partner with Eurosport to enable fans in Europe to watch and connect around the Olympic Winter GHames on our platform," said Dan Reed, Facebook head of global sports partnerships. "We look forward to collaborating closely with Eurosport to help it reach new audiences and optimise its Facebook strategy throughout the Games."