Mobile social network, Everbadge, has released its latest SDK (Software Development Kit), giving developers the ability to easily add badges to their Android apps, and to take part in cross-promotion advertising to earn additional revenue from their apps.
Everbadge’s system offers developers a way to increase user engagement and loyalty by rewarding app users with badge rewards for targeted behaviours. It also exposes the app to the fast-growing Everbadge community. Everbadge concedes that the idea itself is not new, following a similar “gamification” model to that of Badgeville and BigDoor Media; its USP is a complete focus on mobile, specifically, for the moment, the Android platform.
Everbadge can be used with all genres of apps, not just games. Developers can select from an ever-growing library of pre-made badges. The code for the app integration is generated on the spot, and then it’s a matter of copying, pasting and aligning with the app’s own internal logic.
Everbadge is now also offering cross-promotion advertising, enabling developers to cross-promote their apps for free, and earn money by doing so. Developers can add a ‘More Apps’ or ‘More Games’ button to their app. When tapped by the user, this will display a list of other apps available to install directly from Android market. If an incentivized, promoted app is successfully referred by that developer’s app, the developer earns a 50 per cent commission on that install.
There’s more information about Everbadge here.