Exact Editions Launches Geo-targeted Promotional Tool for Magazine Apps

ByplaceDigital publishing firm Exact Editions has launched a geo-targeted promotional function called ByPlace for publishers who use the Exact Editions platform to produce digital editions of their magazines for iOS and Android mobile devices.

These publishers can use the ByPlace geo-location system to promote their titles. With the drop of a pin on a map, the publisher can grant free access to their apps, anywhere in the world to anyone with a 100m radius of the pin drop.

So a football magazine, for example, could promote its app by dropping a pin close to Wembley Stadium, or a wine magazine could drop a pin close to the location of a wine exhibition for the duration of the event.

“This new feature gives our publishing partners previously unheard of freedom in promoting their digital editions,” said Exact Editions managing director, Daryl Rayner. “We thrive on helping our publishers promote and grow their titles. This new ByPlace dashboard will be an integral part of publishers promoting titles And it’s free.”
Publishers can access the service and drop pins via a dashboard tied to their publisher account.