Programmatic Lunch

Facebook Brings 360° Content to Instant Articles

Alex Spencer

Facecbook Instant Articles 360Facebook has added 360° videos and photos to Instant Articles, its platform for housing content from external publishers.

Publishers will be able to add multiple 360° photos and videos to any article, and it will appear in-line, giving iOS and Android readers the option to navigate either using touch controls or by moving their device.

Instant Articles was launched last May, and 360° videos were first introduced a few months later in September (photos followed this June), so it's perhaps a natural evolution for the two to be combined.

"Instant Articles is a complementary canvas for 360° media," said Facebook director of media partnerships Nick Grudin. "Journalists and storytellers can share richer stories and paint more vivid scenes by joining 360° content with other Instant Articles elements that publishers are using to deliver their written, filmed, and spoken narratives."

USA Today and German newspaper Bild are the first publishers to take advantage of this functionality. USA Today has produced a narrated video tour of the US National Parks, while Bild has used 360° video to explore the USS Harry S. Truman aircraft carrier.