Facebook has acquired a positivity-focused polling app that has been a massive hit with teens across the US, with hopes it becomes the social network’s next Instagram or WhatsApp.
Tbh, an acronym of ‘to be honest, went live in the App Store in the state of Georgia at the beginning of August. Since then, it has been downloaded more than 5m times with over 1bn messages sent across the US, mainly by teens. Its anonymous polls ask uses to answer positive multiple-choice questions about friends, who receives the poll results as compliments, because “social networks should make us feel better about ourselves.
“When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions,” said the tbh team. “Most of all, we were compelled by the ways they could help us realize tbh’s vision and bring it to more people.”
Though the financial terms of the deal weren’t disclosed, Facebook is said to have paid less than $100m for the startup, according to TechCrunch. The app’s four co-creators Nikita Bier, Erik Hazzard, Kyle Zaragoza and Nicolas Ducdodon will join Facebook’s Menlo Park headquarters, while the app continues to run with Facebook’s force behind it.
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