Facebook has signed a deal with Major League Soccer (MLS) and Univision Deportes to live stream MLS games on the social network this season.
Starting with Atlanta United versus Chicago Fire on 18 March, Facebook will stream at least 22 2017 MLS regular season games, that are being broadcast on Univision networks in Spanish, in the US in English via the Univision Deportes Facebook page.
The streams, which are being produced for consumption on mobile, will feature Facebook-specific commentators, interactive graphics, and fan Q&A and polling features. The MLS will also produce 40 exclusive matchday shows on Facebook for MLS game days – which will be available through the MLS Facebook page.
“Major League Soccer’s innovative approach to the fan experience has cultivated truly special in-stadium environments, where flag-waving and chant-singing fans come together to passionately support their clubs,” said Dan Reed, head of global sports partnerships at Facebook. “We’re very excited for MLS and Univision Deportes to bring this same innovative, community-first spirit to the Facebook Live broadcasts of league matches this season.”