Facebook Reveals Ad Relevance to Business Users

facebook relevance scores adsFacebook has added relevance score to its adverts, enabling ad buyers to see how tailored advertising is to their audiences interests, with the hope that it will improve the ad experience for both users and businesses.

Advertisers can access a visual metric with a score between one and 10, which is calculated through positive and negative feedback from the target audience. Each time a user interacts with the ad or provides it with feedback, the score will be updated.

Relevance will begin to be factored into ad bidding, and the higher an ads relevancy score, the less it will cost to deliver. Ads with guaranteed delivery, such as those bought through reach and frequency, wont have relevance scores and arent impacted by the introduction.

“On Facebook, we try to show people the ads that are most pertinent to them,” said the Facebook for Business team in a blog post announcing the change. “Thats why weve always used relevance as a factor in determining how we deliver ads. Taking relevance into account helps ensure that people see ads that matter to them, leading to a better experience for people and businesses alike.”